|I launched Bicameral Design in 2004 as a platform for my freelance design work and also for my work in media literacy. "Bicameral" means literally "two-chambered" and is typically used to refer to the two sides of the brain, or to the two houses of congress. In the design context, I use it to refer to the dual aspects of strategy and creativity that are necessary in order to craft compelling communications. In the educational context, it refers to developing media literacy curricula which involve both sides of the brain, and which encourage students to consider media products from the viewpoints of both consumer and producer.
Why the image of the labyrinth?
The labyrinth, here represented in its simple form, represents the two sides of an experience, both the external aesthetic design and the internal experience of the "user." Similar to balancing the strategic and creative aspects of a project, I always approach a project keeping in mind both the external, formal aspects as well as the customer or target user experience. This helps assure that projects will be successful at both ends of the design spectrum, communicating and motivating the viewer as effectively as possible.